☕ Why Freshly Roasted Coffee Matters

Ever wonder why some coffee tastes flat while others burst with flavor? The secret often comes down to one word: freshness.

🌱 Fresh Roast = Better Flavor

Coffee is at its peak within 2–4 weeks after roasting. That’s when aromas, oils, and complex flavors are most vibrant. After that, oxidation begins to dull the taste.

🕒 Pre-Ground vs. Whole Bean

Buying whole beans and grinding just before brewing preserves freshness. Pre-ground coffee loses flavor faster because more surface area is exposed to air.

📦 How to Keep Your Coffee Fresh

• Store it in an airtight container
• Keep it away from light, heat, and moisture
• Use it within 1 month of opening